Online marketing is a norm in the current technological era, many businesses are adapting and have been moving most businesses online especially during the current covid pandemic. However, given everyone is going online now wouldn't it be very competitive? well yes, it might, however by going online allow business to stay competitive and there are many benefits to enter the online market.
Business is online now
There are many reasons why businesses wish to enter the online market. Naturally with entering the online market, businesses are not limited to their current retail vicinity but they can increase their market share from any parts of their city and potentially worldwide online. Just on the current benefits alone, businesses can increase their business revenue while decreasing their marketing cost.
Other than retail business many education providers such as best English tuition in Singapore and top maths tuition in Singapore or any other tuition centre in Singapore are moving towards online teaching as this way, tuition centres can increase their back-to-back classes and more students while reducing their retail cost space. Apart from better brand exposure, better revenue, increase in market share, and businesses are more connected to their customer by providing them updates on what is going on in their business.
Offline VS Online
Just 20 years ago where internet technology may not seems that advance and easily accessible to everyone hence many businesses focus on getting a good location with high traffic to allow greater exposure. Whereas now business is competing in the online space rather than an offline space as the traffic flow could be potentially much higher and lesser cost incurs in the physical rental space for some. We have seen many examples especially the covid period where many top providers in the education sector such as best English tuition in Singapore, maths tuition in Singapore, or any other tuition centres are moving towards online coaching. Some even question the need for physical rental space for the class to be conducted. Many businesses understand that retail cost can be a heavy fixed cost for some and having such a shift into the online market, allows a greater return rate of investment (ROI) and a greater capacity in back-to-back classes to cover more overheads. We are not saying that the offline market is a dying trend or it's not critical anymore. Having a good physical retail space with high traffic brings benefits and more often pros are more than cons for some. However, in the current technological world, we are seeing more businesses having a hybrid model where they serve an offline and online market at the same time with the increase in a different revenue stream that could lead business in the new direction or exponential growth.
Be accessible to your customer (Dont Lose out)
If your business isn’t online and you are thinking about it, that's good but if you have been thinking for a long time, STOP thinking and go ONLINE NOW! By going online not only you open doors of brand exposure and possible revenue, but you can better connect to your customer and be closer to them. Being close to your customer increases brand loyalty and possible reselling or upselling. An example of Best English tuition in Singapore runs an online campaign on mass recruitment with a ridiculous discount from the usual $200/month to 80/month classes. Having such a campaign run online, existing customers will notice the business's update and make a purchase or add on up selling accordingly. Alternatively, businesses like Top maths tuition in Singapore showcase their top student’s results with exponential growth and track record will also improve the brand in the online market. such a campaign not online connects closer to your customer but also increases credibility to your customer that they have made the right choice to purchase the product/service with you. The main motive of going online is not just to expand your brand awareness but also to be better connected and accessible to your existing and new customers. So wait no more and get your online presence going!.
Conclusion
Fret not if you are not yet online or investing your online presence to scale or grow, however, you deserve a pat on the back as you are moving towards a change hence you are reading till the end of the blog. We are here to help you out, Lessons4All is here to assist all business owners to share their services to the online market and better connect closer to their potential prospect. With us, you can enjoy an online brand exposure and increase in sales closure, rather than limiting to the current offline market. At Lessons4All We can bring value to the table with zero funnels of leads as listing is free for all, Besides business owners can view their listings data analytics to better understand their situation and improve accordingly. Lessons4All is an online marketplace for providers that provides education and enrichment services to the public and we allow better connection to the potential prospect and follow through with a booking. This is part 2 of our Online marketing movement, If you wish to read Part 1 of “Is online marketing Important” do click Here. Lastly Finding the best tuition centre in Singapore is easy however, finding the best that works for you is hard. We recommend that you and your children be cautious, patient, and yet vigilant in finding the best tuition centre in Singapore so that you could save money and time in the future. Check out https://Lessons4All.com.sg To find the best deal of your interest. All the best!